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Daniel Yomtobian Introduces In-Banner Video Ads to Advertise.com Product Portfolio

Daniel Yomtobian Introduces In-Banner Video Ads to Advertise.com Product Portfolio
Daniel Yomtobian Introduces In-Banner Video Ads to Advertise.com Product Portfolio

LOS ANGELES, CA – Daniel Yomtobian, founder and CEO of Advertise.com, is excited to announce the company’s latest service addition in online display advertising: In-Banner Video display ads.

In-Banner Videos are a newer form of online ad units that display high-quality video in the frame of a traditional banner ad. With a delivery style similar to Flash or HTML5 banners, In-Banner Videos retain the same required ad specs of the Internet Advertising Bureau, but are playable on all Internet devices including mobile, tablet, and desktop.

“Despite the success of pre-roll video advertising, many brands are continuing to use low-grade banner ads for their display advertising strategy,” says Daniel Yomtobian, Founder and CEO of Advertise.com. “We decided it was time to make online display ads more engaging—so they would perform better in the competitive advertising space.”

One of the most important elements to making In-Banner Video ad units such a success, according to the ad network’s CEO, is that the ads retain the high quality of a brand’s digital video or TV assets. The company has applied this concept with great success to the ads of major brands such as AEG Entertainment, the LA Kings and LA Galaxy, Beach Body, and many others.

Yomtobian continues: “We believe in the value of helping advertisers display the best, most eye-catching creatives on the web. So we offer complimentary design of high-quality In-Banner Video ads for any client who meets a modest test budget.”

In-Banner Videos are the latest addition to Daniel Yomtobian’s various innovations in online advertising technology. Most recently, Advertise.com has become an industry leader in Contextual advertising, a powerful way for brands to achieve significantly lower conversion costs through high-quality traffic outside the major search engines. Contextual ads are delivered instantly based on the subject matter of the website that the user is browsing—significantly improving ad relevance for users, and enhancing the performance of brand advertising portfolios.

Visit www.advertise.com/ad-solutions to learn more about the company’s suite of online advertising solutions for brands and agencies.

ABOUT DANIEL YOMTOBIAN AND ADVERTISE.COM

Advertise.com was originally founded by Daniel Yomtobian in 2001 as ABCSearch.com, and rebranded in 2009. Yomtobian, who was born and raised in the suburbs of Los Angeles, California, started experimenting with the Internet almost two decades ago when a family friend suggested he learn web design. What started as a two-day HTML course developed into a hugely successful career resulting in a company that Daniel is rightly proud of: “We launched Advertise.com to provide advertisers and publishers with a new value proposition—effective, affordable, and easy-to-use advertising campaigns all under one roof.”

Prior to founding Advertise.com, Daniel launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and is acknowledged for his innovative concept. He was recently described by C-Suite Quarterly as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”

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Advertise.com and CEO Daniel Yomtobian Launch InText Publisher Monetization Tool

Advertise.com and CEO Daniel Yomtobian Launch InText Publisher Monetization Tool
Advertise.com and CEO Daniel Yomtobian Launch InText Publisher Monetization Tool

LOS ANGELES, CA – Advertise.com, one of the largest privately owned online advertising networks, has released its InText publisher monetization tool. This new, text-based advertising product will help website publishers boost their revenue by targeting users’ incoming search behavior and page interests.

The appearance of the solution is both simple and elegant: InText automatically identifies and highlights commercial keywords that advertisers bid on, then triggers relevant text ads when a user scrolls over a highlighted keyword. Because the user sees a related ad in the context of their browsing session, it is likely to be more useful and less intrusive.

“By implementing a keyword-targeted ad unit for related content sites, we hope to create a pleasant viewing experience for the user that is also flexible to the various needs of our publishers, explains Daniel Yomtobian, CEO and Founder of Advertise.com. “So we made InText very easy to implement with a simple JavaScript code—requiring no change to a website’s structure or general design.”

InText joins the network’s comprehensive suite of publisher monetization products, including Banner Ads, Adentify, InterYield, ExitYield, ConversionPlus, and XML Ad Feed. Similar to other products in the Advertise.com portfolio, InText generates revenues for publishers at highly competitive CPC rates.

Advertise.com has been delivering high-quality traffic to advertisers and publishers around the globe for 13 years. With advertising solutions such as contextual pay per click, display, mobile, video and remarketing traffic, Daniel Yomtobian and his team offer full-service digital solutions suitable for businesses large and small. The company follows its mission to provide advertisers with quality traffic that converts, and publishers with competitive listings that yield high revenues. More than ten thousand businesses have used Advertise.com to drive traffic to their website, and 240 million visitors (as verified by comScore) are delivered to publisher websites every month.

Advertise.com was originally founded by Daniel Yomtobian in 2001 as ABCSearch.com, and rebranded in 2009. Yomtobian, who was born and raised in the suburbs of Los Angeles, California, started experimenting with the Internet almost two decades ago when a family friend suggested he learn web design. What started as a two-day HTML course developed into a hugely successful career resulting in a company that Daniel is rightly proud of: “We launched Advertise.com to provide advertisers and publishers with a new value proposition—effective, affordable, and easy-to-use advertising campaigns all under one roof.”

Prior to founding Advertise.com, Daniel launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and is acknowledged for his innovative concept. He was recently described by C-Suite Quarterly as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”

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Companies are Turning to Daniel Yomtobian and Advertise.com for Contextual Advertising

Companies are Turning to Daniel Yomtobian and Advertise.com for Contextual Advertising
Companies are Turning to Daniel Yomtobian and Advertise.com for Contextual Advertising

LOS ANGELES, CA – Over the last decade, a shift in the approach to online advertising has taken place. While it has always been about the ad content, now the focus is weighing towards context. It is not just about what is shown in an advertisement, but rather who is looking at the content surrounding it and why. And thanks to continuously advancing advertising technology that is now available, brands can now better segment their audiences in real time based on their browsing interests. This allows them to deliver highly personalized “contextual” advertising messages through banner and text ads.

For companies of all sizes, contextual advertising opens up previously unknown advertising alternatives that can be considerably cheaper than traditional options. Daniel Yomtobian, the CEO and owner of Advertise.com, recognized the need for affordable advertisement solutions and consequently developed a unique contextual advertising platform. Using the same text ad format as major search engines like Google, Yahoo, and Bing, Advertise.com delivers contextual traffic on a cost-per-click basis from premium websites and publishers that offer a variety of ad delivery mechanisms (including intext, content, mobile, toolbar, domain parking, interstitials, email, search, and retargeting). The ads are delivered instantly based on the subject matter of the website that the user is browsing, helping improve the relevance of these ads for users, and the performance of the ads for brands. While contextual advertising does not replace search advertising altogether, it is a powerful addition to any online advertising portfolio.

Advertise.com is dedicated to helping companies deliver high-impact advertising campaigns for less than they would pay through major search engines and other advertising mediums. The Advertise.com Keyword Marketplace allows advertising brands to access thousands of search and content-based publishers through a single, user-friendly interface—and then bid on the most popular keywords to deliver contextual ads to their target audience. And thanks to the company’s patented ClickShield® technology, every ad is monitored around the clock to ensure only the highest quality site visitors.

Advertise.com was originally founded in 2001 as ABCSearch.com by Daniel Yomtobian, and then rebranded in 2009 as Advertise.com. The company has since grown into the world’s largest privately held keyword pay-per-click (PPC) network. Yomtobian is proud of his company’s success: “We launched Advertise.com to provide advertisers and publishers a new value proposition—effective, affordable, and easy-to-use advertising campaigns all under one roof.”

From his early start as a web designer and Internet marketer, Daniel Yomtobian has helped thousands of businesses drive more visitors to their websites. Prior to founding Advertise.com, he launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and was recently described by C-Suite Quarterly as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”