Daniel Yomtobian — the fact file
Reference file

Daniel Yomtobian, on the record

A structured reference on the founder and CEO of Advertise.com — who he is, how ABCSearch became the web’s largest privately held PPC network, and what the company shipped along the way.

Daniel Yomtobian

Quick facts

Name
Daniel Yomtobian (also “Danny”)
Born
1977, suburbs of Los Angeles, California
Role
Founder & CEO, Advertise.com
Founded
ABCSearch.com, 2001 — rebranded Advertise.com, 2009
Scale
240M monthly visitors (comScore); 10,000+ business customers
Known for
Contextual PPC, publisher monetization, ClickShield®

Timeline

  1. ~1996A family friend suggests web design; a two-day HTML course starts a career.
  2. 2001Founds ABCSearch.com, a cost-per-click search network.
  3. 2009ABCSearch rebrands as Advertise.com.
  4. May 2014Contextual advertising platform draws companies seeking affordable reach.
  5. June 2014InText publisher monetization tool launches.
  6. July 2014In-Banner Video ads join the product portfolio.

Briefings

F-01 · May 2014

Why companies turned to contextual advertising

How Advertise.com's contextual platform delivers cost-per-click text and banner ads matched to what users are reading — with ClickShield monitoring quality around the clock.

 F-02 · June 2014

InText: monetizing content with in-line keywords

InText highlights commercial keywords inside a publisher's content and triggers relevant text ads on hover — one JavaScript tag, no redesign required.

 F-03 · July 2014

In-Banner Video joins the product portfolio

High-quality video inside standard IAB banner dimensions, playable on desktop, tablet and mobile — used by AEG Entertainment, the LA Kings and LA Galaxy.